What does "dayparting" mean for music in a business and why is it important?

Dayparting is the strategy of changing music by time of day to match the rhythm of your business. Instead of one static genre, style or mood, you get a dynamic soundtrack that evolves, such as soft mornings, energizing midday, relaxing evenings, and, if needed, high-energy late nights.

Why it matters: The right music at the right time boosts customer mood, encourages spending, and supports staff energy. Dayparting transforms music from background noise into a business tool that drives engagement and enhances your brand experience.

Dayparting is available with Music Choice for Business via our streaming player device. For inquiries, please contact us here.