For Immediate Release:
Music Choice Rings in the New Year with over 600 Million
Orders ── and Counting!
Music Choice On Demand,
The No. 1 Free Video-On-Demand Service in
the Country,
Hits All the Right Notes with Burgeoning
Customer Base
New York, NY – January 17, 2007 - Music Choice, the leading multi-platform music network, today announced that Music Choice On Demand, the most popular free video-on-demand service in the country, has reached a milestone of over 600 MILLION ORDERS, based on data provided by Rentrak, an independent data-tracking company. “An extensive mix of music videos from established and emerging artists combined with our original shows and exclusive performances is the foundation for our success,” says Damon Williams, Vice President of Programming and Production for Music Choice. “With a record 600 million orders, Music Choice has reinforced its position as the leader in on-demand music programming with consumers, cable companies, and record labels.” “Music Choice On
Demand has exploded as an incredible source of opportunity for our artists,”
says Gary Fisher, SVP of Video
Promotions & TV Programming for Columbia Records. “The number of television orders that we are seeing is absolutely
incredible.” Music Choice On Demand offers
millions of consumers nationwide access to an unmatched variety of
music-related content, including exclusive music shows and programs that can
only be found on Music Choice. They
include: Artist of
the Month – A multi-platform promotional campaign that brings the music and words
of today’s hottest artists to millions of music fans through their TVs, PCs,
and cell phones. For example,
October’s Artist of the Month program featuring Beyoncé realized 4 MILLION
ORDERS. Since its launch in September
of 2006, the Artist of the Month content has been ordered more than 10 MILLION
times. “Not only
is the Music Choice Artist of the Month program a tremendous marketing and
promotional opportunity while we are in the middle of a current single, but the
numbers that are coming in long after the single has run its course continue to
remind the consumer about the depth of a record,” says Gary Fisher, SVP Video
Promotions & TV Programming for Columbia Records. Certified – The hit, award-winning interactive show on Music Choice On Demand
lets fans decide which featured artist deserves the Certified
title. Viewers are able to vote for
their favorite featured artist in a variety of categories, such as: dancing, singing, and style, by texting
their votes with their Cingular phone, going online to www.musicchoice.com/certified, or through one-on-one fan
interviews captured on the streets of New York City. Since its launch in July, Certified has garnered over 2 MILLION
ORDERS and showcased face-offs between some of today's hottest artists -
including: Beyonce vs. Janet Jackson, T.I. vs. Lil Wayne, and Chris Brown vs.
Ne Yo. Tha Corner – The monthly show only available on Music Choice On Demand that
features the music and culture of today’s hip hop community. In 2006, Tha Corner generated nearly 2
MILLION ORDERS, led by episodes featuring T.I., Lil Wayne and E-40. Fresh
Crops – The best show on VOD to hear the music
of emerging artists across a variety of music genres. Showcased artists in 2006 include Dem Franchise Boyz, Rick Ross
and Young Joc. Close to 3 MILLION orders were placed for the show in 2006. Hot Video
Lists – Hosted by a variety of today’s
biggest recording artists such as Beyoncé, Christina Aguilera, Bo Bice, Taking
Back Sunday and Paris Hilton, the Hot Video Lists provide music fans with the
unique opportunity to learn the music preferences of the hosts. In 2006, the Hot Video Lists were ordered
over 9 MILLION times. About
Music Choice®
Music Choice is the premier
multi-platform music network that reaches millions of consumers nationwide through
their TVs, PCs, and cell phones. Music
Choice programs both video and audio music channels, produces exclusive music
shows, films in-studio artist performances and interviews, and distributes
daily entertainment news. Music
Choice is a partnership among subsidiaries of Microsoft Corporation, Motorola,
Inc., Sony Corporation of America, EMI Music and several leading U.S. cable
providers: Comcast Cable Communications, Cox Communications and Time Warner
Cable. MUSIC CHOICE® is a registered trademark of Music Choice. Visit the Music
Choice website at http://www.musicchoice.com
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