For Immediate Release: MUSIC CHOICE WINS AWARD FOR BEST INTERACTIVE TELEVISON
PROGRAM AT THE 3RD ANNUAL DEMMX AWARDS PRESENTED BY BILLBOARD Certified, Music Choice's Exclusive Show Where The Fans Decide Who's
No. 1 Receives Prestigious Award Recognizing a Major
Achievement in the Digital Entertainment Industry New York, NY -- January 10, 2007 - Music
Choice, the leading multi-platform music network, was honored at the 3rd
Annual DEMMX Awards, taking the award for "Best Interactive Television
Programming" for Certified, its hit, interactive music
show. Sponsored solely by Cingular, Certified,
which launched in July of 2006 on Music Choice On Demand, has garnered more
than two million orders. The DEMXX award, which recognizes cutting edge
development and forward thinkers shaping the future of entertainment, was
presented at a gala dinner held during a two-day Digital Entertainment, Media
and Marketing Excellence (DEMMX) Conference in Los Angeles. "Music Choice is honored
that a jury of our peers has recognizing "Certified" as the Best
Interactive Television program in the marketplace today,” said Damon Williams,
Vice President of Programming and Production for Music Choice. "Our goal with Certified
was to create a compelling program that would engage and empower our audience
to interact with our video-on-demand service. To meet that goal and be honored
for our efforts by the DEMMX Awards is thrilling. We are truly committed to creating more interactive programming
to drive innovation in the marketplace; Certified is just the
beginning.” Certified is a
perfect example of how interactive music programming can seamlessly integrate a
client's branding messaging into content while engaging an audience. By
partnering with Music Choice, Cingular is able to reach the target audience
they want for their products and services. An added bonus for Cingular wireless
viewers is the unique opportunity to interact with the show thru text
messaging, the preferred method of communication amongst their core
audience. (Quote from Cingular) Certified is a
monthly music show that engages music fans in a face-off between two hot
recording artists. The show is
available only on Music Choice On Demand, the most popular free video-on-demand
music service in the country. Viewers
are able to vote for their favorite featured artist in a variety of categories,
such as: dancing, singing, and style,
by texting their votes with their Cingular phone, going online to
musicchoice.com/certified, or through one-on-one fan interviews captured on the
streets of New York City. To date,
Certified has showcased a face-off between some of today's hottest artists -
including: Beyonce vs. Janet Jackson, T.I. vs. Lil Wayne, and Chris Brown vs.
Ne Yo. The Billboard DEMMX Awards celebrate vision,
innovation, entrepreneurship and brand development in digital
entertainment. The awards were judged by an elite group of jurors from
the digital entertainment sphere. Billboard stated that this year's
submissions were of the highest quality with almost every major entertainment
company entering the awards, resulting in many hotly contested
categories. Particular focus was given to innovation, creativity,
content, interactivity and market success. About
MUSIC CHOICE Music Choice is the premier
multi-platform music network that reaches millions of consumers nationwide
through their TVs, PCs, and cell phones.
Music Choice programs both video and audio music channels, produces exclusive
music shows, films in-studio artist performances and interviews, and
distributes daily entertainment news. With offices in New York City and
Pennsylvania, Music Choice is a partnership among subsidiaries of Microsoft
Corporation, Motorola, Inc., Sony Corporation of America, EMI Music and several
leading U.S. cable providers: Comcast Cable Communications, Cox Communications
and Time Warner Cable. MUSIC CHOICE® is a registered trademark of Music Choice.
Visit the Music Choice website at http://www.musicchoice.com
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